Heather Cooan is an independent digital marketing consultant, regular speaker, and writer. Heather’s expertise in business development and online marketing coupled with her love of all things digital gives her a unique perspective in managing traffic acquisition for clients and driving revenue via data based solutions.
Heather earned her Master of Business Administration from the University of Phoenix and holds B.S. degrees in both Anthropology and Philosophy with an Ethics certificate from Arizona State University.Heather consults and speaks on various topics within the area of digital advertising including, search engine marketing, social media marketing, measurement and analysis of digital marketing efforts, and digital strategy. Heather served as a technical editor of Google AdWords – Managing Your Advertising Program (O’Reilly Media, 2011).
Learn more about Heather at LinkedIn.
• Display Advertising: An Hour A Day (Wiley/Sybex, 2012)
• Google AdWords – Managing Your Advertising Program (O’Reilly Media, 2011)