Author archive: Heather

Career
Why I Love the Digital Marketing Community
March 17, 2018
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I spent most of last week trying not to cry in front of the digital marketing community… Last week I spoke at SMX West in San Jose, my first speaking gig back after recovering from burnout, beating cancer, opening my own firm, and returning to agency-side from a few years spent brand-side. I was incredibly […]
Book Reviews
Year of Yes | Book Review
March 7, 2018
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I love this book. I love Shonda Rhimes. I love everything about this story. I loved the way the book made me feel while I was reading it and the motivational hang-over it left me with. I rarely re-read books, but this is one I will pick up again for sure! Year of Yes Book […]
Career
HDC Digital Launch Announcement
January 31, 2018
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I’m starting off this year in an amazing place! Today I’m announcing the launch of HDC Digital, a digital and demand marketing agency revolutionizing the way companies think about and approach growth. After years of working both agency-side and brand-side with awesome people and brands, I’ve decided to open my own firm! The impetus for […]
Cancer
Mammogram Ruptures Tumor – Breast Cancer Patient Dies
January 1, 2018
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Damn…did you know that mammograms can rupture tumors and spread malignant cells? One of the gals at my cancer clinic passed away last week. She had breast cancer, diagnosed in January 2017. She went the conventional route for treatment initially including radiation therapy. The conventional treatment didn’t help and she started treating naturally at the clinic […]
Career
Joining Virtuous Software!
October 5, 2016
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Three months ago I left Infusionsoft with a bad case of burnout. I’ve spent the last three months healing and enjoying peace and quiet and no stress! Just a long restful recharge. Personal Sabbatical I read a ton (all non-work fiction of course), watched the Food Network, enjoyed the monsoons, smoked cigars, colored, sketched, drank […]
Advertising Facebook
New: Facebook Ads Archive Feature
September 11, 2014
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Does your Facebook ads account look like this…tons of old campaigns that make it hard to navigate and find what you need? If you refresh your Facebook ad campaigns as often as you should to keep ahead of ad fatigue/mortality in this channel then you probably have a cluttered account full of old stuff like […]
Career
My Next Chapter: Infusionsoft
August 1, 2014
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Sometimes opportunities just fall in your lap… That happened to me when Infusionsoft, an amazing company on a mission to help small businesses succeed approached me about leading their advertising efforts. Infusionsoft Core Values I mean, with core values like these, who wouldn’t be stoked if Infusionsoft approached them! What an incredible compliment. We empower entrepreneurs. […]
Facebook Socia Media
Train Your Facebook Feed
July 10, 2014
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Lately I’ve heard a lot of chatter about Facebook’s news feed algorithm from both sides of the advertising dollar. Advertisers have been complaining about the increased loss of organic visibility to users and users are complaining about the increased loss of control of the content in their news feeds. It’s an interesting conversation. While I […]
Commentary Marketing
Target Audience Expansion with Dollar Shave Club
May 27, 2014
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By now, everyone knows about Dollar Shave Club. You know the guys with the viral F**king Great razors ad. Dollar Shave Club knows what it takes to make a great ad. They know how to use just the right mix of sarcasm and off the wall humor to apparel to their target audience. Now they’ve […]
Business Coaching
My Favorite Productivity Tools
April 16, 2014
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Working in the digital atmosphere means keeping up with a lot and keeping out a lot of distractions. Staying organized, on track, and focused can be a challenge. Here are a few of my favorite applications that help me stay on track on a daily basis. Chrome & Chrome Canary Chrome is my favorite browser. It’s […]
Business Coaching
5 Steps to Stress Relief
April 2, 2014
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How do you react when things don’t go according to plan? Do you roll with the punches or does anxiety keep you from enjoying life? To a great extent, our personality determines how we deal with stress in our lives, but here are 5 things to help keep your stress under control: Sleep Do you […]
Commentary
2014 Professional Goals
January 1, 2014
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Whelp…it’s December 31, 2013. The very last day of 2013 is here and it’s time to reflect on the closing year and think through goals for the New Year. I don’t really do the New Year’s Resolution thing, but I do sit down each year and create personal growth goals. Things I’d like to accomplish […]
Commentary
Ladies in Tech Who Inspire Me
December 11, 2013
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One of my female colleagues at Clix Marketing sent me a super cool article in AdWeek about a recent ad campaign from Pantene Philippines done by the guys over at BBDO ad agency, and I love it. If you haven’t seen the ad, I’ll include it here: I’ve worked in the digital agency space for several […]
AdWords Consumer Shopping Engines (CSE) eCommerce Pay Per Click (PPC)
Google PLA SERP’s Changes & Why I’m Pissed About It
December 6, 2013
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Before we even get started, I must warn you…this post is rant-heavy about the recent Google PLA SERPs changes. Ok, so many of you may have noticed the cool new yellow Ad labeling happening on paid search ads in the SERP’s this week on Google.com making paid search ads stand out more prominently on the […]
eCommerce Omni-Channel
Old Navy Omni-Channel Retailing Success
October 25, 2013
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I was perusing the Old Navy site last night in an attempt to find a pair of jeans on the cheap. I hear rumors that Old Navy and Gap sell gateway mom jeans, but I’m sure I can make them work for $19.99 a pair! While shopping, I found a blouse that I really liked. […]
Consulting
Difficult Clients & How To Deal
September 23, 2013
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Are you afraid of your clients? I’ll admit, sometimes I am… All consultants have been there, dealing with a super intimidating client. Whether it is a whale of an account that you are stressing to keep happy or a micro-managing client that’s driving you bananas, there’s usually at least one in your book of business. […]
Google Analytics Search Engine Marketing (SEM) Web Analytics
Use Google Analytics To Find Your Most Valuable Landing Pages
November 28, 2012
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PPC account managers regularly tear their hair out trying to find landing pages that convert. I’ve been there and it can be really tough to get those conversions and Google Analytics can help! You’ve done everything you can think of to optimize the paid search campaigns for relevant, high-quality traffic, your account structure is pristine, […]
AdWords Pay Per Click (PPC) Search Engine Marketing (SEM) Webinars
Webinar: AdWords’ New Display System, Keyword Contextual Targeting
November 26, 2012
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Just in case you missed my latest SEMPO webinar on the recent changes to the AdWords contextual targeting engine that took place in October of 2012, you can check it out here: Big Changes: AdWords’ New Display System, Keyword Contextual Targeting You must be a SEMPO member to access the archives.
Search Engine Optimization (SEO)
5 Quick SEO Tips To Get Website Traffic Fast!
July 10, 2012
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Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and […]
Socia Media
What Not to Put in Your Social Network Profile
February 27, 2012
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Online social networks have rapidly increased in popularity, especially over the past couple of years. Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking […]