I spent most of last week trying not to cry in front of the digital marketing community… Last week I spoke at SMX West in San Jose, my first speaking gig back after recovering from burnout, beating cancer, opening my own firm, and returning to agency-side from a few years spent brand-side. I was incredibly […]

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I love this book. I love Shonda Rhimes. I love everything about this story. I loved the way the book made me feel while I was reading it and the motivational hang-over it left me with. I rarely re-read books, but this is one I will pick up again for sure! Year of Yes Book […]

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I’m starting off this year in an amazing place! Today I’m announcing the launch of HDC Digital, a digital and demand marketing agency revolutionizing the way companies think about and approach growth. After years of working both agency-side and brand-side with awesome people and brands, I’ve decided to open my own firm! The impetus for […]

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Damn…did you know that mammograms can rupture tumors and spread malignant cells? One of the gals at my cancer clinic passed away last week. She had breast cancer, diagnosed in January 2017. She went the conventional route for treatment initially including radiation therapy. The conventional treatment didn’t help and she started treating naturally at the clinic […]

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Three months ago I left Infusionsoft with a bad case of burnout. I’ve spent the last three months healing and enjoying peace and quiet and no stress! Just a long restful recharge. Personal Sabbatical I read a ton (all non-work fiction of course), watched the Food Network, enjoyed the monsoons, smoked cigars, colored, sketched, drank […]

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Does your Facebook ads account look like this…tons of old campaigns that make it hard to navigate and find what you need? If you refresh your Facebook ad campaigns as often as you should to keep ahead of ad fatigue/mortality in this channel then you probably have a cluttered account full of old stuff like […]

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Sometimes opportunities just fall in your lap… That happened to me when Infusionsoft, an amazing company on a mission to help small businesses succeed approached me about leading their advertising efforts. Infusionsoft Core Values I mean, with core values like these, who wouldn’t be stoked if Infusionsoft approached them! What an incredible compliment. We empower entrepreneurs. […]

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Lately I’ve heard a lot of chatter about Facebook’s news feed algorithm from both sides of the advertising dollar. Advertisers have been complaining about the increased loss of organic visibility to users and users are complaining about the increased loss of control of the content in their news feeds. It’s an interesting conversation. While I […]

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Whelp…it’s December 31, 2013. The very last day of 2013 is here and it’s time to reflect on the closing year and think through goals for the New Year. I don’t really do the New Year’s Resolution thing, but I do sit down each year and create personal growth goals. Things I’d like to accomplish […]

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One of my female colleagues at Clix Marketing sent me a super cool article in AdWeek about a recent ad campaign from Pantene Philippines done by the guys over at BBDO ad agency, and I love it. If you haven’t seen the ad, I’ll include it here: I’ve worked in the digital agency space for several […]

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Are you afraid of your clients? I’ll admit, sometimes I am… All consultants have been there, dealing with a super intimidating client. Whether it is a whale of an account that you are stressing to keep happy or a micro-managing client that’s driving you bananas, there’s usually at least one in your book of business. […]

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PPC account managers regularly tear their hair out trying to find landing pages that convert. I’ve been there and it can be really tough to get those conversions and Google Analytics can help! You’ve done everything you can think of to optimize the paid search campaigns for relevant, high-quality traffic, your account structure is pristine, […]

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Online social networks have rapidly increased in popularity, especially over the past couple of years. Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking […]

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