Commentary

Commentary Marketing
Target Audience Expansion with Dollar Shave Club
May 27, 2014
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By now, everyone knows about Dollar Shave Club. You know the guys with the viral F**king Great razors ad. Dollar Shave Club knows what it takes to make a great ad. They know how to use just the right mix of sarcasm and off the wall humor to apparel to their target audience. Now they’ve […]
Commentary
2014 Professional Goals
January 1, 2014
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Whelp…it’s December 31, 2013. The very last day of 2013 is here and it’s time to reflect on the closing year and think through goals for the New Year. I don’t really do the New Year’s Resolution thing, but I do sit down each year and create personal growth goals. Things I’d like to accomplish […]
Commentary
Ladies in Tech Who Inspire Me
December 11, 2013
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One of my female colleagues at Clix Marketing sent me a super cool article in AdWeek about a recent ad campaign from Pantene Philippines done by the guys over at BBDO ad agency, and I love it. If you haven’t seen the ad, I’ll include it here: I’ve worked in the digital agency space for several […]