Marketing

Advertising Facebook
New: Facebook Ads Archive Feature
September 11, 2014
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Does your Facebook ads account look like this…tons of old campaigns that make it hard to navigate and find what you need? If you refresh your Facebook ad campaigns as often as you should to keep ahead of ad fatigue/mortality in this channel then you probably have a cluttered account full of old stuff like […]
Facebook Socia Media
Train Your Facebook Feed
July 10, 2014
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Lately I’ve heard a lot of chatter about Facebook’s news feed algorithm from both sides of the advertising dollar. Advertisers have been complaining about the increased loss of organic visibility to users and users are complaining about the increased loss of control of the content in their news feeds. It’s an interesting conversation. While I […]
Marketing
Target Audience Expansion with Dollar Shave Club
May 27, 2014
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By now, everyone knows about Dollar Shave Club. You know the guys with the viral F**king Great razors ad. Dollar Shave Club knows what it takes to make a great ad. They know how to use just the right mix of sarcasm and off the wall humor to apparel to their target audience. Now they’ve […]
AdWords Consumer Shopping Engines (CSE) eCommerce Pay Per Click (PPC)
Google PLA SERP’s Changes & Why I’m Pissed About It
December 6, 2013
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Before we even get started, I must warn you…this post is rant-heavy about the recent Google PLA SERPs changes. Ok, so many of you may have noticed the cool new yellow Ad labeling happening on paid search ads in the SERP’s this week on Google.com making paid search ads stand out more prominently on the […]
eCommerce Omni-Channel
Old Navy Omni-Channel Retailing Success
October 25, 2013
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I was perusing the Old Navy site last night in an attempt to find a pair of jeans on the cheap. I hear rumors that Old Navy and Gap sell gateway mom jeans, but I’m sure I can make them work for $19.99 a pair! While shopping, I found a blouse that I really liked. […]
Google Analytics Search Engine Marketing (SEM) Web Analytics
Use Google Analytics To Find Your Most Valuable Landing Pages
November 28, 2012
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PPC account managers regularly tear their hair out trying to find landing pages that convert. I’ve been there and it can be really tough to get those conversions and Google Analytics can help! You’ve done everything you can think of to optimize the paid search campaigns for relevant, high-quality traffic, your account structure is pristine, […]
AdWords Pay Per Click (PPC) Search Engine Marketing (SEM)
Webinar: AdWords’ New Display System, Keyword Contextual Targeting
November 26, 2012
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Just in case you missed my latest SEMPO webinar on the recent changes to the AdWords contextual targeting engine that took place in October of 2012, you can check it out here: Big Changes: AdWords’ New Display System, Keyword Contextual Targeting You must be a SEMPO member to access the archives.
Search Engine Optimization (SEO)
5 Quick SEO Tips To Get Website Traffic Fast!
July 10, 2012
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Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and […]
Socia Media
What Not to Put in Your Social Network Profile
February 27, 2012
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Online social networks have rapidly increased in popularity, especially over the past couple of years. Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking […]
Blogging
How to Plan Your Blog
October 9, 2011
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The basics of blogging cover all the basic essentials, including your writing style, blog category and the content of your blog. Planning your blog can be difficult if you do not know what you want to talk about. It could be extra hard if you do not have the necessary background in blogging. However, knowing […]
Pay Per Click (PPC) Search Engine Marketing (SEM)
Pay Per Click Advertising Overview
September 6, 2011
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Pay Per Click (PPC) is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click […]
Email Marketing
Combining Email Marketing with Other Types of Marketing
May 26, 2011
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Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your […]
Blogging
Helpful Tips For Corporate Blogging
March 1, 2011
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Blogs are massive resources of information from both inside and outside companies. Businessmen survive the world of blogging because they know how and where to dig information while protecting their own secrets. Although blogging can be risky world for businesses, there are several helpful tips that can help bring success to corporate blogging. Training It […]
Affiliate Marketing
Don’t Make These Common 4 Affiliate Mistakes!
October 17, 2010
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Myths concerning affiliate marketing are appealing and attractive. People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true […]
Search Engine Marketing (SEM)
What Are Keywords?
September 30, 2010
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Once you’ve decided to start marketing your business online, you’ll first want to get a firm grasp of how your potential customers use the Internet.  In particular, you’ll need to learn what exactly they use the Internet for. It would certainly be great for your company if every person who logged on was doing so […]
Socia Media
Using Social Networking Websites to Promote Your Blog
September 9, 2010
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Do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other. If you are an internet user who enjoys using the internet to […]
Email Marketing
Effective Email Marketing
September 9, 2010
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Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some […]
Internet Marketing
Keyword Research: An Introduction
September 6, 2010
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If you’re reading this article, then you probably already know you want to set up your own online business. But it can be difficult (and a little overwhelming) to know where to start. In fact, once you start doing your own research on where to begin, you may come across advice that could seem contradictory. […]
Internet Marketing
Guide To Creating A Successful Online Business
September 6, 2010
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The internet is indeed a great technology that brought people closer. Wherever you are, you will be able to communicate with the people you know for free or at a very cheap price. The internet is also one of the most widely used technologies that people use to gather information and also to find different […]
Pay Per Click (PPC) Search Engine Marketing (SEM)
Affordable Pay Per Click Search Engine Advertising
September 6, 2010
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PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with […]