Pay Per Click (PPC)

AdWords Consumer Shopping Engines (CSE) eCommerce Pay Per Click (PPC)
Google PLA SERP’s Changes & Why I’m Pissed About It
December 6, 2013
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Before we even get started, I must warn you…this post is rant-heavy about the recent Google PLA SERPs changes. Ok, so many of you may have noticed the cool new yellow Ad labeling happening on paid search ads in the SERP’s this week on Google.com making paid search ads stand out more prominently on the […]
AdWords Pay Per Click (PPC) Search Engine Marketing (SEM) Webinars
Webinar: AdWords’ New Display System, Keyword Contextual Targeting
November 26, 2012
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Just in case you missed my latest SEMPO webinar on the recent changes to the AdWords contextual targeting engine that took place in October of 2012, you can check it out here: Big Changes: AdWords’ New Display System, Keyword Contextual Targeting You must be a SEMPO member to access the archives.
Pay Per Click (PPC) Search Engine Marketing (SEM)
Pay Per Click Advertising Overview
September 6, 2011
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Pay Per Click (PPC) is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click […]
Pay Per Click (PPC) Search Engine Marketing (SEM)
Affordable Pay Per Click Search Engine Advertising
September 6, 2010
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PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with […]