Search Engine Marketing (SEM)

Google Analytics Search Engine Marketing (SEM) Web Analytics
Use Google Analytics To Find Your Most Valuable Landing Pages
November 28, 2012
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PPC account managers regularly tear their hair out trying to find landing pages that convert. I’ve been there and it can be really tough to get those conversions and Google Analytics can help! You’ve done everything you can think of to optimize the paid search campaigns for relevant, high-quality traffic, your account structure is pristine, […]
AdWords Pay Per Click (PPC) Search Engine Marketing (SEM) Webinars
Webinar: AdWords’ New Display System, Keyword Contextual Targeting
November 26, 2012
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Just in case you missed my latest SEMPO webinar on the recent changes to the AdWords contextual targeting engine that took place in October of 2012, you can check it out here: Big Changes: AdWords’ New Display System, Keyword Contextual Targeting You must be a SEMPO member to access the archives.
Pay Per Click (PPC) Search Engine Marketing (SEM)
Pay Per Click Advertising Overview
September 6, 2011
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Pay Per Click (PPC) is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click […]
Search Engine Marketing (SEM)
What Are Keywords?
September 30, 2010
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Once you’ve decided to start marketing your business online, you’ll first want to get a firm grasp of how your potential customers use the Internet.  In particular, you’ll need to learn what exactly they use the Internet for. It would certainly be great for your company if every person who logged on was doing so […]
Pay Per Click (PPC) Search Engine Marketing (SEM)
Affordable Pay Per Click Search Engine Advertising
September 6, 2010
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PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with […]