Blogging
How to Plan Your Blog
October 9, 2011
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The basics of blogging cover all the basic essentials, including your writing style, blog category and the content of your blog. Planning your blog can be difficult if you do not know what you want to talk about. It could be extra hard if you do not have the necessary background in blogging. However, knowing what you want to blog about can easily come to you once you start browsing and poking around other blogs. You can pick ideas from those blogs, expound and make them the basis of your blog.

Blog Categories

Generally, there are several types of blogs. Nevertheless, there are three popular categories of blogs, such as: the organizational, business and personal blogs.

The first category, the organization, uses the power of blogs to communicate either externally with the public or internally within their organizations. This kind of blog has the purpose of facilitation internal communications amongst employees, colleagues and other organizational personnel. In addition, organizational blogs normally publish information that is of interest by the public. In a certain instance, there are organizational blogs that publish seminar schedules, meetings, and announcements for their clients, customers or members.

The business blogs, on the other hand, are for promoting services or products offered by businesses in order to help increase profits, revenue and interest of potential consumers. These kinds of blogs  can look for ways to increase their reputation and authority with vendors, customers and partners. They do this by publishing contents that express expertise and knowledge within a specific market portion, niche or industry.

The personal blogs are those that contain contents that are more of a reflection of bloggers’ opinions and thoughts. Normally, they are used to publish articles that voice their points of view on several kinds and varieties of events and topics. Bloggers who publish personal contents usually find pleasure in documenting their everyday lives, stream of consciousness and even their hate to specific events through articles that reflects their moods.

The Target Audience

Your target audience and blogging style comes hand in hand. The moment you think of creating your own blog, you must first realize what your target audience is; you must know what they want, need and desire to read about. The blog you create and the contents you publish must provide quality and value to the readers in order to be effective in establishing communication and expanding readership.

More so, the kind of blog you want to create essentially creates its own target audience. For instance, an organizational blog is meant for those who are members or clients of a certain organization. Although the target audience may be limited, there is a good chance for consistency with regards to the dialogue you create with your readers and eventually more people would be interested in your blog.

The mentioned personal blogs are not normally designed for social dialogue with a certain target readership of any category and is rather meant to serve as a collection of your musings. These kinds of blogs are best reserved to your close friends and they are your target audience.

If you identify your target audience successfully, your messages that you want everyone to know about will be effectively targeted. Some of the greatest joys of blogging come from the use of your enthusiasm in publishing signification information for a community where there is a free exchange of opinions between the readers and you.

Pay Per Click (PPC) Search Engine Marketing (SEM)
Pay Per Click Advertising Overview
September 6, 2011
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Pay Per Click (PPC) is a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results (with some secret sauce of course), the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

  • Pay per placement
  • Pay per performance
  • Pay per ranking
  • Pay per position
  • Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

  • Setting up an account and/or deposit funds.
  • Creating a keyword list.
  • Choosing (and setting up) an account with a PPC search engine.
  • Bidding on the ad placement, including the search result words or phrases.
  • Writing out an ad copy.
  • Setting up the ‘landing pages’ for your ads.
  • Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

  • Discount offers
  • Testimonials
  • Celebrity/famous endorsers
  • Money-back guarantees
  • Free trials or sample offers
  • Freebies
  • Reverse psychology
  • Major benefits (“Lose weight”)
  • Direct instructions (“Click here”)

Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Email Marketing
Combining Email Marketing with Other Types of Marketing
May 26, 2011
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Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Blogging
Helpful Tips For Corporate Blogging
March 1, 2011
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Blogs are massive resources of information from both inside and outside companies. Businessmen survive the world of blogging because they know how and where to dig information while protecting their own secrets. Although blogging can be risky world for businesses, there are several helpful tips that can help bring success to corporate blogging.

Training

It is important to make sure the members of the communications team. In the past, this team was composed of a small group. However, with the advent of blogging, everyone who blogs at the company is spreading a specific message about the company. People who handle the blogging for the company must be trained to avoid any spill of unnecessary information.

If by accident, important information regarding the company has been disclosed, this can put the company under the watchful eyes of the regulators. More so, inappropriate leaks can provide competitors with leverage and may lead to embarrassing revelations about the inner workings of the company and its staff.

Although the usual action to be taken is to restrict employees from blogging, this can be a shortsighted decision. Bloggers from within the company can easily relate and make contact with potential clients and even enhance the brand of the company.

Fake Blogs

Several, if not all, companies are eager to establish one-on-one links with their consumers, though they are often hesitant to venture in the world of blogging. As a result, they set up fake blogs. Fake blogs are those that are created by marketing departments of the company in order to promote a product, brand or service using a fake name or character.

These kinds of blogs are risky since several bloggers who are passionate about what they do view them as an insult to the blogging community and no one can deny the fact that these blogs are very visible to the public.

Although there are no rules prohibiting a company from making pseudo-blogs, the subject of creating one is always welcome. Always keep in mind that you can choose to create fake blogs but remember all the risks involved.

Blog Tracking

Tracking blogs is one of the easiest and most important tips to remember. Firstly, the company can look around online and search for the most influential blogger who writes about their products or services. Remember to read the blogger’s updates everyday and perform an automated tracking of discussions.

Tracking blogs is important because even those postings from small-time bloggers can be selected by search engines, strengthened by a well-known blogger and ultimately hit the mainstream.

Public Relations

Blogs have the ability to break down barriers between the company and its customers. It is important for businesses to take that into consideration and adjust. There are several companies that start blog in order to attain customer loyalty and address the customers’ concerns and comments. Relating to the customers is a vital factor in the survival of a business. Knowing
what the customers think about the products or services can help enhance the company’s services.

Company Secrets

Take into consideration one secret or secrets that you have kept at your company. Be it a list of projects for the following year or information about scandalous activities, there are several things that you must learn no to leak to your competitors.

In blogging, there is a certainty that you must rethink about something that you are trying to avoid, for that fact that other companies are increasingly sharing information to win new partners and generate new ideas. Although this does not mean that they are not keeping any secrets from you or that you must not keep any from them, it is important to reevaluate whether you can gain more out of sharing details than keep them to yourself.

Affiliate Marketing
Don’t Make These Common 4 Affiliate Mistakes!
October 17, 2010
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Myths concerning affiliate marketing are appealing and attractive. People who do not know the entire system the wrong way round are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.

It is true enough that affiliate marketing is financially rewarding. People who have gone through everything to be able to succeed in this business are reaping the seeds that they untiringly sowed. Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances. Having gone through the A-Z of affiliate marketing, however, these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.

Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business. There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing. They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them. And so they go into affiliate marketing armed with nothing but myths and fantastical notions of wealth swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.

What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen? Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business runs. Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it. It is also about knowing the market and the customers at hand.

Discovering what the most common mistakes affiliates make can perhaps dispel the gloom about myths surrounding affiliate marketing by correcting some wrong notions about it. It might also be able to make those concerned understand that like any other business, there are dos and donts involved in this one if they want to make each of their steps count. The first common mistake affiliates make is their lack of knowledge concerning principles involved in their business. This refers to the affiliate’s knowledge of search engines in particular.

Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines. What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely. This way, he is able to know what to do in connection with building a better website to ultimately use for his business.

The second is that affiliates make the mistake of stuffing their sites with banners that do not provide enough information about the product at hand. The best way to battle this mistake is to provide good content hand-in-hand with such banners. It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.

The third is that there are affiliates who make the mistake of promoting only one product. Consequently, customers are not given enough options to choose from. There is also the risk of generating fewer sales as compared to having more options for customers ponder about. It is always better to give them a few better alternatives than to give them only one.

The fourth is that there are affiliates who make the mistake of promoting too many products. As a result, customers are confused and end up beyond making a choice. It is perhaps good to give them only the best choices. This is because it is ultimately up to them to judge which one is the best for them to patronize.

All in all, affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in the industry that they are in. Knowing their path step by careful step will prove to be beneficial to them, as there is no other way to succeed than to go through any path slowly but surely.

Search Engine Marketing (SEM)
What Are Keywords?
September 30, 2010
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Once you’ve decided to start marketing your business online, you’ll first want to get a firm grasp of how your potential customers use the Internet.  In particular, you’ll need to learn what exactly they use the Internet for.

It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer.  But of course this isn’t the case.

Rather, most people use the Internet to get information.  That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.

So how do people tend to go about finding answers to their questions?  As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing (Microsoft’s new search engine) and Yahoo.  While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available.  However, those other search engines generate far less traffic than the big three (Google alone garners over 2/3 of the Internet search traffic), so we’ll focus our attention on the big ones.

As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box, this is a user query.  This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.

Let’s say, for example, that the individual is interested in losing weight.  If they type the phrase “weight loss” into Google, the search results page will provide two things, paid and organic search results.  Go ahead and Google “weight loss.”

Notice the pink box at the top of the page, and the narrow column that runs down the right side of the page.  These are paid search results – companies have paid Google to have their text (and links to their company websites) displayed whenever someone searches on the term “weight loss”.  Not surprisingly, you can see that these companies appear to be selling weight loss and diet products and services.

The majority of the page displays “organic” search results.  This means that the Google search engine determined these web pages to be most naturally (or “organically”) related to the phrase “weight loss”.  The phrase “weight loss” is what we refer to as a “keyword term”.  You can see the importance of the keyword term by the fact that the phrase “weight loss” is highlighted throughout both the organic search results and the paid search results.

In order to maximize your business opportunities, you’ll need to research and identify the terms and phrases that potential customers will use when they look for the kinds of products and services you’re selling.

After identifying those keywords, you could certainly launch a paid advertising campaign. This would be an easy way of driving lots of relevant traffic to your website, right?  Unfortunately, because of the level of competition for the attention of prospective customers, it’s very easy for beginning advertisers (and even some advertisers with more experience) to end up spending a lot of money but have very little to show for it.

Finding a business online can be like searching for a needle in a haystack, so watch out and consult with a professional before spending with no return!

Socia Media
Using Social Networking Websites to Promote Your Blog
September 9, 2010
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Do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other. If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website. What about an online blog? Do you have one of them? If you do, do you know that you could use your social networking website to promote your blog?

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject. What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog? You can signup for affiliate programs or other programs like Google Adsense. If you are using your blog to make money then you will defiantly want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google, Yahoo, and MSN use special techniques that reads the content on your website. That content is then used to rank your website with particular keywords. This means that you run a blog on graduating from high school in New York, there is a good chance that your blog will appear in searches done on New York high schools. Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community. The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to checkout your blog, only if they wish to do so. The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although there is a good chance that you are already a member of a popular social networking website, you may not be. If you are not already a member, but would like to become one, you will need to find a social networking website to join. This can easily be done with a standard internet search. In your search, you will likely find a number of popular network sites, such as MySpace, Facebook, FriendFinder, Yahoo! 360, and Orkut. Before becoming a community member at one of these networking sites, you may want to first examine the website to ensure that it is everything that you want it to be.

As you can easily see, there are a number of different ways that you can go about promoting your blog on online social networking websites. You never known, but, in addition to promoting your blog, you may also make new friends along the way.

Email Marketing
Effective Email Marketing
September 9, 2010
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Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.

Internet Marketing
Keyword Research: An Introduction
September 6, 2010
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If you’re reading this article, then you probably already know you want to set up your own online business. But it can be difficult (and a little overwhelming) to know where to start. In fact, once you start doing your own research on where to begin, you may come across advice that could seem contradictory.

The fact that there is so much advice out there (some of which is sometimes contradictory) shouldn’t be surprising. Keyword research is as much an art as it is a science, and the Internet search engines that use keywords have very complicated (and proprietary) processes for determining which web pages show up in search results, and in which orders.

Although some of the inner workings of search engines are not made public (which leads to a number of different “experts” claiming that they have discovered the secrets), it’s generally accepted that one of the immutable truths for search engine success is the importance of keyword research. And despite the cacophony of viewpoints, keyword research, and the entire keyword optimization process, is a skill (or ability, depending on how you look at it) that anyone can learn.

Key Components of Keyword Research

Keyword research is ultimately designed to help you find highly targeted traffic, position yourself well in search engine results, and find a niche market that you can build your business around. Key components of keyword research include understanding:

  • The definition of keywords and keyword phrases in the context of Internet search engines
  • How Internet search engines use keyword phrases to provide the search results to their users
  • The concept of “targeted visitors”, and how this is an essential part of your keyword research process
  • Finding a niche market to focus your keyword research efforts
  • The concept of competition for search engine traffic
  • The various tools that you can use to perform quick, accurate, and generally free research
  • Promoting your business and website by using the basic keyword concepts

Keyword research means your prospects will be able to find you when they’re searching for your valuable information. The search engines will position you in the top pages of their results. Your competition will be sidestepped, and eventually shoved aside, and you’ll be able to build a profitable business from the get go instead of struggling, throwing the metaphorical spaghetti at the wall to see what sticks, and losing money along the way.

Keyword research, when conducted with a specific strategy, can lead you to a online business that sells. It doesn’t matter what your business model is, what you’re marketing or who your audience is, you and your business will profit when you integrate keyword research into your business building strategy from day one.

Internet Marketing
Guide To Creating A Successful Online Business
September 6, 2010
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The internet is indeed a great technology that brought people closer. Wherever you are, you will be able to communicate with the people you know for free or at a very cheap price. The internet is also one of the most widely used technologies that people use to gather information and also to find different kinds of products. Because of this, many people are now starting an online business. So, if you are interested in making some money out of the internet, you might want to ask how to start an online business.

First of all, starting an online business is not as easy as you might think. Although the start up capital is much lower than starting a traditional business, making it successful is another story. You need to remember that whatever idea you might have in selling over the internet, someone or hundreds of people are also now doing it online. And, some may have been doing it long before you even considered starting an online business.

Basically, what you need to start is a website, a domain name, a web host, and the products or services as well as the educational services required for your business. The start up cost is minimal but like any other business, you need to get your website noticed by your target customers.

The tricky part in starting an online business is by letting people know you are there and is selling what they need. The rule of thumb is that your website needs to be on at least the top ten search result in a popular search engine. If your website goes beyond page 10 of the search result, then you will need to work on your advertising and your website in order to make it on the top 10 pages.

Basically, a website is what you need in order to start an online business. However, after building a website, you now need targeted traffic to enter your website. Targeted traffic means that you need to have people who are interested in buying your product to visit your website. There are basically a lot of ways to make your website known. The first is by submitting keyword rich articles on article publishing website, and you can also try publishing keyword rich articles in your website.

A keyword rich article means that you need to have an article content that is related to the products or services you are selling. For example, if you are trying to sell pet accessories, then you will want to make articles that feature different kinds of pet accessories you are selling. By doing this, the person looking for such accessories in a search engine will be able to find you as the search engine will search for websites that contains keywords specified in the search query.

A lot of people make a mistake in just making a website and expect that people will start pouring in. Making people buy your products or services depends on how much targeted traffic your website is producing. Do not believe the hype that once you start an online business, you will get rich in a matter of days. It takes hard work and dedication in order for your online business to become successful.

Pay Per Click (PPC) Search Engine Marketing (SEM)
Affordable Pay Per Click Search Engine Advertising
September 6, 2010
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PPC search engine advertising is by far the most affordable form of advertising available. PPC search engine advertising is a flourishing business that by 2008 is expected to reach $ 8 billion. PPC search engine advertising is about producing leads. Creating leads will help potential buyers find the specific website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to understand that although PPC search engine advertising generates leads, it is also important for users to find relevant information at the website they are directed to. Information is a valuable asset in PPC search engine advertising that is often left unchecked by many websites. Keep in mind that users are more likely to purchase products or services from a company that provided them with the necessary information they needed in the first place.

Qualified traffic with PPC search engine advertising

One of the benefits of PPC search engine advertising is that it provides qualified traffic to a specific website. Users that click on a PPC ad are those in search of a particular product or service. This helps eliminate unnecessary clicks from non-prospective buyers that only produce expenditures not profits. PPC search engine advertising is also the fastest way to get a reasonable return on investment.

A bidding process is used to establish the price of a specific keyword. In general, the budget for PPC search engine advertising may be a $100 to $100,000 depending on the number of keywords used. These prices can skyrocket in just minutes as more and more sites bid for the same keyword thus causing the prices to jack up.

PPC ads are placed alongside search engine results to which they are relevant. The highest bids for a specific keyword or phrase gets top billing on the search engine results page. Getting top placement provides greater odds for a PPC ad to get clicked by a qualified searcher.

Elements of PPC search engine advertising

PPC search engine advertising involves three basic elements; constant monitoring, response analysis and refinement as the essential factors involved in PPC search engine advertising. Proper management of PPC search engine advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the productivity of each PPC ad they place. This gives a site the opportunity to turn off any PPC ad that is not performing at its best. PPC search engine advertising provides the most economical way for a site to advertise on the World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks made on a particular PPC ad. The number of clicks made on a PPC ad is subtracted from the initial amount paid by the business to a search engine company. To minimize cost and maximize return on investment, a business will have to regularly monitor its PPC search engine advertising campaign.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale. Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.