My Life
HDC Digital Launch Announcement
January 31, 2018

I’m starting off this year in an amazing place!

Today I’m announcing the launch of HDC Digital, a digital and demand marketing agency revolutionizing the way companies think about and approach growth.

After years of working both agency-side and brand-side with awesome people and brands, I’ve decided to open my own firm!

The impetus for this change comes out of a period of self-renewal…

You see, I was born with an incredible drive to achieve. It’s core to who I am and is just part of my construction. Over the years of climbing the corporate ladder, that drive morphed into something unhealthy – my job had become my identity and I was literally working myself to death.

I was diagnosed with both lichen sclerosus, a rare autoimmune skin condition and rare cancer in August of 2017. You can read about my journey in detail if you’d like, but that’s a separate ball of worms.

I am proud to be cancer-free (no evidence of disease on my latest scans). As part of my journey back to health I had to re-learn how to manage work and stress. I left my last full-time gig with Virtuous in mid-November to focus on healing.

That hurt. I love the Virtuous team and everything the company stands for. But I had to finally make a deliberate choice to take care of myself and undo the damage that I had done to my body, and as it turns out my mind and soul, through years of only focusing on work.

Since then I’ve been focused on healing my mind, body, and soul. Changing nearly every aspect of my life, and working to get HDC Digital built up from a long-standing side hustle into a real marketing agency.

I’m so excited for the future, there are some really awesome things to come and we’re officially open for business!


About author

Heather Cooan

Heather is a marketing executive turned nutrition counselor, consultant, and educator. Heather is currently a Nutrition Therapist Master and Functional Diagnostic Nutrition Practitioner candidate and advocates for informed consent, bodily autonomy, and self-directed healthcare. She speaks and writes on nutrition and lifestyle interventions for improved health and wellness. Heather successfully avoided radiation and chemotherapy and healed her body of vulvar cancer utilizing a food-as-medicine approach combined with conventional interventions such as surgery. Heather has also put two autoimmune diseases into remission (Hashimotos and Lichen Sclerosus) and reversed estrogen dominance, insulin resistance, atherosclerosis, and fatty liver through diet and lifestyle change.

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