branson-quote

Three months ago I left Infusionsoft with a bad case of burnout. I’ve spent the last three months healing and enjoying peace and quiet and no stress! Just a long restful recharge. Personal Sabbatical I read a ton (all non-work fiction of course), watched the Food Network, enjoyed the monsoons, smoked cigars, colored, sketched, drank […]

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clean-up-facebook-ads-account

Does your Facebook ads account look like this…tons of old campaigns that make it hard to navigate and find what you need? If you refresh your Facebook ad campaigns as often as you should to keep ahead of ad fatigue/mortality in this channel then you probably have a cluttered account full of old stuff like […]

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take-risks-quote

Sometimes opportunities just fall in your lap… That happened to me when Infusionsoft, an amazing company on a mission to help small businesses succeed approached me about leading their advertising efforts. Infusionsoft Core Values I mean, with core values like these, who wouldn’t be stoked if Infusionsoft approached them! What an incredible compliment. We empower entrepreneurs. […]

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train-facebook-feed

Lately I’ve heard a lot of chatter about Facebook’s news feed algorithm from both sides of the advertising dollar. Advertisers have been complaining about the increased loss of organic visibility to users and users are complaining about the increased loss of control of the content in their news feeds. It’s an interesting conversation. While I […]

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2014

Whelp…it’s December 31, 2013. The very last day of 2013 is here and it’s time to reflect on the closing year and think through goals for the New Year. I don’t really do the New Year’s Resolution thing, but I do sit down each year and create personal growth goals. Things I’d like to accomplish […]

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inspirational-quotes-womens-day-132__880

One of my female colleagues at Clix Marketing sent me a super cool article in AdWeek about a recent ad campaign from Pantene Philippines done by the guys over at BBDO ad agency, and I love it. If you haven’t seen the ad, I’ll include it here: I’ve worked in the digital agency space for several […]

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Are you afraid of your clients? I’ll admit, sometimes I am… All consultants have been there, dealing with a super intimidating client. Whether it is a whale of an account that you are stressing to keep happy or a micro-managing client that’s driving you bananas, there’s usually at least one in your book of business. […]

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PPC account managers regularly tear their hair out trying to find landing pages that convert. I’ve been there and it can be really tough to get those conversions! You’ve done everything you can think of to optimize the paid search campaigns for relevant, high quality traffic, your account structure is prestine, your keyword inventory has […]

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Online social networks have rapidly increased in popularity, especially over the past couple of years. Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking […]

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The basics of blogging cover all the basic essentials, including your writing style, blog category and the content of your blog. Planning your blog can be difficult if you do not know what you want to talk about. It could be extra hard if you do not have the necessary background in blogging. However, knowing […]

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Blogs are massive resources of information from both inside and outside companies. Businessmen survive the world of blogging because they know how and where to dig information while protecting their own secrets. Although blogging can be risky world for businesses, there are several helpful tips that can help bring success to corporate blogging. Training It […]

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